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TAP Certificate in Creating Visual Impact

Location London
Price ex. VAT 860 GBP
Start Date 20 August 2019

About this course

Course type Premium
Course code TTFVI
Duration 2 Days
Special Notices

This course is delivered as a classroom blended course with a 2 day face to face workshop and online activities.

This workshop will help L&D professionals or those involved in producing visual material communicate a powerful visual message. The principles covered can be applied to slides for training courses, presentations, webinars, online presentations and e-Learning*. It ensures that slide designs are effective and stimulating regardless of subject matter or any IT presentation tools that are available and will be transferable when designing other support material.

* Please note: this course provides you with the core principles of visual design, rather than principles of e-Learning design, which are covered on the e-Learning Design course.

Benefits to the delegate

  • Learn why the emotional brain plays an important role with perception in visual language
  • Learn how to apply the principles of visual communication to design eye catching visual content to convey key messages
  • Gain ideas for presentations in person and online
  • Apply visual design principles to a digital project

Benefits to the organisation

  • Enhances the learning effectiveness and hence the ROI of any event incorporating visual content
  • Makes learning events more enjoyable to the learners, increasing retention and application
  • Raises the standard of internal or external communication through clear and memorable content
  • Enables consistency through a best-practice visual impact checklist

TAP certification

Due to their unique range and scope, TAP Qualifications provide individuals and organisations with a means to develop a career pathway based on achieving Certification of Learning and Development skills. This Certificate delivers a competency set aligned to the relevant L&D Standards published by the British Institute for Learning & Development.

British Institute for Learning and Development (the Institute)

The Institute is the awarding body for all certificates and diplomas issued under the Training Accreditation Programme (TAP??). On completion of this course delegates can apply for membership. Please see more about the Institute???s membership benefits, fees and application guidelines here www.theBILD.org.

Prerequisites and audience

Anyone whose role includes creating slides, eg for training courses, presentations, online presentations, webinars or e-Learning modules and who wish to create more effective and dynamic visual content

Course objectives and assessment

Delegates apply the principles of visual design to produce a digital artefact of their choice to meet the TAP Visual Impact Profile.

Leading to the TAP Certificate in Creating Visual Impact

Competencies delegates will develop

1. The concept of visual impact

  • Defining what visual impact is
  • Exploring the links between the human brain, visual perception and the Gestalt Principles
  • Discovering strategies for generating creative ideas
  • Learning to think in visual language
  • Defining the audience and purpose of the visual material

2. Practical design skills

  • Applying the principles of graphic design
  • Learning the language of typography and establishing the importance of spacing
  • Using grids to organise graphic elements and working with hierarchy
  • Applying appropriate use of colour and exploring the colour wheel
  • Locating, creating and working with appropriate graphic design elements
  • Creative ways of displaying statistical information
  • Selecting appropriate file formats for different projects
  • Working with guides and gridlines to support the rule of thirds for effective placement
  • Applying visual design skills to a project

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